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Comparing financial performance of 767-400, 777 family & A330 & A340 families, Issue 17 Jun/Jul 2001
Commonality within a family range is the name of the game in aircraft marketing. The A330/340 and 777 families have battled it out for a decade, but there is no clear winner in overall firm sales. Can either family offer a clear economic advantage over the other?
Ref number: 93